Collin Scott Leads Streamline Enterprises into a New Era of Home
Improvement

Streamline Enterprises, a Lansing roofing company recognized for its outstanding craftsmanship and commitment to the community, is undergoing a rebrand that represents the company’s evolution while celebrating its legacy.

Streamline is entering an exciting new chapter under the leadership of its new president, Collin Scott. Building on the company’s trusted reputation for roofing, gutters, siding, and other home improvement services, Scott is also driving a renewed focus on Streamline’s mission, values, and identity.

Since its founding in 1998, Streamline has been committed to delivering long-term results, prioritizing customer satisfaction over shortcuts. This commitment is embodied in the company’s mantra: No shortcuts. No compromises. Just results. Now, under Scott’s leadership, Streamline has unveiled a refreshed set of core values and new company logo, developed through a unique process that engaged all employees in defining the principles that matter most.

Core Values Rooted in Teamwork
The new core values reflect insights from the entire Streamline team, who contributed their
perspectives to ensure the company’s mission aligns with both employee priorities and
customer expectations. These five pillars guide every aspect of Streamline’s work

1. Integrity and Accountability – We do the right thing, and we own our actions.
2. Respect and Empathy – We treat others the way we want to be treated.
3. Community Pride and Support – We take pride in our work and in giving back to our
community.
4. Continuous Growth and Teamwork – We grow and succeed together.
5. Quality Craftsmanship – We deliver excellence in every project.

These values highlight Streamline’s dedication to creating a culture of trust, teamwork, and excellence, benefiting both customers and employees.

A Bold Vision for Growth
As part of its rebranding, Streamline has introduced a new logo that symbolizes the company’s evolution while honoring its legacy. The bold crimson red reflects resilience and passion, the pure white signifies transparency and trust, and the midnight black conveys precision and sophistication. Designed for versatility across various formats, the updated logo serves as a visual representation of Streamline’s core values: integrity, craftsmanship, and community pride.

Together, the refreshed identity and employee-driven values reflect Streamline’s commitment to innovation and excellence under Collin Scott’s leadership. Whether it’s a roof replacement, siding installation, or full home renovation, Streamline Enterprises is ready to deliver superior results while enriching lives and communities.

This exciting new chapter for Streamline Enterprises promises to uphold the values and standards that have made it a trusted name in Lansing and through out Mid Michigan, while paving the way for future growth and success.